Built From Real Questions
We started asenirulyarguelo because too many bright people were hitting walls with Excel. Not because they lacked intelligence—they just needed someone to explain financial modelling without the corporate jargon.
How We Got Here
Back in 2018, a small group of us were consulting for Australian businesses. We kept seeing the same pattern. Smart founders, capable managers—all struggling with basic financial projections. Not their fault, really.
The resources out there were either too basic or absurdly technical. YouTube tutorials glossed over the hard parts. University courses assumed you already knew half the material. So we started running weekend workshops from a shared office space in East Geelong.
Those first sessions were rough. We learned as much from our students as they learned from us. By 2020, we'd refined our approach enough to launch proper courses. Three years later, we're still here—still teaching, still learning.
What Matters To Us
Honest Teaching
Financial modelling isn't magic. It's a learnable skill that requires patience and practice. We won't pretend you'll master it overnight, because you won't. But stick with the process, and you'll see real improvement within a few months.
Australian Context
Most courses use American examples with US tax structures and business frameworks. That's fine if you're in Boston, less helpful if you're in Brisbane. We build our models around Australian scenarios—local regulations, familiar business types, relevant case studies.
Small Groups
Our programs cap at sixteen participants. Not because we're exclusive, but because financial modelling needs proper feedback. When you're building a forecast, you need someone to catch your errors before they compound. Large lecture halls don't cut it.
Real Examples
We've worked with cafes, software startups, manufacturing firms, and consulting practices. Every course includes case studies from actual businesses—anonymised, of course. You'll work through scenarios that mirror what you'll face in the real world.
Our Journey So Far
First Workshop
Ran our first financial modelling workshop from a coworking space. Eight people showed up. We covered DCF analysis and broke for lunch at a local cafe. Half the afternoon was spent debugging Excel formulas.
Moved to East Geelong
Found proper office space near the waterfront. Started running monthly programs. Developed our core curriculum around three-statement modelling and scenario analysis. Added evening sessions for people with day jobs.
Added Industry Modules
Created specialised tracks for different sectors. Retail businesses need different models than SaaS companies. Manufacturing has its own considerations. We built separate modules to address these variations properly.
International Expansion
Started accepting students from overseas who wanted Australian-focused training. Adjusted scheduling to accommodate different time zones. Added preparatory materials for those unfamiliar with Australian business structures.
Looking Ahead
Planning advanced courses in private equity modelling and merger analysis for late 2025. Exploring partnerships with Australian universities. Still running our core programs from the same East Geelong office where it all started.
People Behind The Programs
Phineas Holtridge
Lead Instructor
Spent fifteen years building models for Melbourne investment firms before switching to teaching. Still consults occasionally to stay current with industry practices. Prefers teaching because the questions keep him sharp.
Barnaby Wicksworth
Curriculum Director
Former CFO for a Victorian manufacturing group. Joined asenirulyarguelo in 2020 to develop our industry-specific modules. Believes the best learning happens when students work on problems similar to what they'll actually face.
